Privacy Policy
Last Updated: January 2026
We Are Bad Ltd ("we," "us," "our," or "Company") operates wearebad.org.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our Site and services.
Information We Collect
We collect information you voluntarily provide, including:
- Personal Details: Name, email address, and contact information when you subscribe to our newsletter or contact us
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Persistent and session cookies to enhance your experience
- Usage Data: Pages visited, time spent on pages, referral sources, and interaction patterns
We do not intentionally collect sensitive personal data. If you are under 18, please do not use this Site, as gambling content is not intended for minors.
How We Use Information
We use collected information to:
- Provide, maintain, and improve our Site and services
- Analyze user behaviour and Site performance through analytics tools
- Track affiliate conversions and commission earnings from partner casinos
- Send promotional content and newsletters (with your consent)
- Comply with legal obligations and prevent fraudulent activity
- Personalize content and recommendations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Site functionality and security
- Analytics Cookies: Track user behaviour to improve Site performance (Google Analytics)
- Affiliate Tracking Cookies: Monitor referrals to partner casino sites for commission purposes
- Marketing Cookies: Enable retargeting and personalized advertisements
You can opt-out of non-essential cookies by:
- Adjusting your browser settings to decline cookies
- Using our cookie consent banner upon first visit
- Visiting www.allaboutcookies.org for detailed opt-out instructions
Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external casino, poker, and affiliate websites. We are not responsible for the privacy practices, content, or policies of these third-party sites. We recommend reviewing their privacy policies before sharing any personal information. Your use of linked sites is at your own risk and governed by their respective terms.
Your Rights
Under UK data protection law (including UK GDPR and the Data Protection Act 2018), you have the right to:
- Access: Request a copy of personal data we hold about you
- Rectification: Correct inaccurate or incomplete information
- Erasure: Request deletion of your data ("Right to be Forgotten")
- Restrict Processing: Limit how we use your information
- Data Portability: Receive your data in a portable format
- Withdraw Consent: Opt-out of marketing communications at any time
- Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations. Typically:
- Newsletter subscribers: Until you unsubscribe
- Affiliate tracking data: Up to 90 days for commission attribution
- Analytics data: Up to 26 months
- Contact form submissions: Up to 12 months
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact:
We Are Bad Ltd
Email: privacy@wearebad.org.uk
Website: wearebad.org.uk
We will respond to your request within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the ICO.
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by updating the "Last Updated" date above.